Professional Search Engine Optimization with ASP.NET provides PHP developers with the information they need to create and maintain a search engine friendly websites, and avoid common pitfalls that confuse search engine spiders. It discusses in depth how to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. It asserts that neither marketing nor IT can exist in a vacuum, and it is essential they must work together. This book aims to educate marketing and IT in this regard. Topics discussed include basic SEO concepts; search engine friendly URLs; content relocation; duplicate content; on-page optimization; web syndication and social book marking; and even some discussion of black hat SEO.